Image source: www.squatdesign.com
It’s great to see typography and content working together. The subject, that is natural foods, is embraced by the simple hand drawn type, which in it’s upright qualities, pronounces the product as dignified and clean. This tends to target an audience that wants organic products and feels proud to buy it. But what about the colors? Brown is an obvious signal for people searching for natural foods and as it’s paired with clean photography, it’s sophistication in the market seems to stand out. Warm accents from the vegetables and side panels may… warm up the consumers’ ideas about buying natural foods. Definitely a youthful audience.