Image source: www.squatdesign.com
It’s great to see typography and content working together. The subject, that is natural foods, is embraced by the simple hand drawn type, which in it’s upright qualities, pronounces the product as dignified and clean. This tends to target an audience that wants organic products and feels proud to buy it. But what about the colors? Brown is an obvious signal for people searching for natural foods and as it’s paired with clean photography, it’s sophistication in the market seems to stand out. Warm accents from the vegetables and side panels may… warm up the consumers’ ideas about buying natural foods. Definitely a youthful audience.
During my last semester at art school, my graphic design thesis is about becoming more comfortable with organizing text through research and type exercises. It will consist of designing a large series of black and white type compositions using only text from found print materials such as pill boxes, deposit slips, electric bills, book covers, billboards and so on. So, basically I’ll be re-designing found print materials with only type.
This menu catches my interest immediately because of the large amount of information designed into such a small space. In addition, it seems to read nicely with great typographic texture. The arched headlines give the white sections even more of a reason to jump out.
The overall feel of the spread seems to reflect on the warm, good-natured attitudes of the past through the use of the handwritten type and photo album-like shapes. But the black and white palette seems to strike a tone of sophistication, placing this design in the open arms of current consumers.
This article is filled with smart stuff and big accusations. Will print soon be out of the picture? Or even in the next hundred years? At the way things are going with the internet, blogging, and personal devices, print may have some steep competition.
But should there be a competition? So much information has already transferred to digital sources and people are not slowing down. One of the key things that these guys keep bringing up is the content of each medium and how they differ. Print is said to be richer and more accurate, while digital is the opposite. Digital is said to be two-way and unedited, while print is the opposite. All this may be true, but the lines are constantly being blurred. Print is gaining the use of QR-codes and digital is becoming more conscious of quality and accuracy. These two mediums may still be very different, but in time they will only flex to agree with each other. Print materials will be used where print is be suited and the same for digital. The trust issue will always be there. I guess it’ll depend who has the best track record.
For me, I am being exposed to so much more information, news and entertainment than ever before. Simply because the digital realm is inexpensive and easy to access. But is that all good? Buying a magazine (rarely) for myself can still show me that there is media out there that trumps the web in content. I know that when I surf the web there are sites that have poor content. But I also know there are sites online that have rich content. For me, it’s all a matter of quality and ease of access. As for the fate of each, It will be interesting to see how it all plays out.
Response to an article by Jeff Jarvis & John Griffin.
When the internet came on the scene as a threat to magazines and other printed matter, the only way to go was with the crowd and go digital. We can’t stop people from going to the web for entertainment, news and what not. It has happened and it’s a way of life for people, deeply ingrained into people’s routines. When only a certain amount of time and money is spent by consumers looking for entertainment, and the market splits into print and digital, it’s only logical that print will loose some customers. But what to do?
Cancel all print editions and focus all efforts on the digital magazine subscriptions? Maybe not. When new ways of communicating to costumers hit the market, it’s probably a good idea to go with the flow and follow what people what. Why not get the best of both worlds by spreading a business from purely print over into digital as well? Get the people who surf the fast and digital waves as well as those who crave the tactility and permanence of print.
Response to an article by Kristina Loring.